How to create a successful website

successful website

Have you decided to start the site? .. Great!

Modern design, perfect layout, perfect programming … All this is just wonderful, but, unfortunately, it may not be sufficient to maximize the effectiveness of your resource.

What is the secret of success?

In this article, we will not say that the creation of a site is a complex process, requiring attention, mental effort and collective effort. Let’s hope that the greatest importance of the design phase is obvious to you and you understand perfectly well that it is at the first stage of the work that the foundations for the successful functioning of the web resource are laid. And, most importantly, very much depends on you at this stage.

Ready to get started

If you have already penetrated the theme of creating a website, then for you, the primary importance of such factor as usability (that is, the usability of the site) will not be a discovery. In any professional website creation company, you will be told that the site, first of all, should be user-friendly. And this is the truth.

But, despite the obviousness of the above statement, it is quite difficult to achieve high usability in practice. To do this, you need to understand the psychology of potential visitors to your site.

The features of the target audience depend, mainly, on the scope of your activity. But there are some general rules, observing which, you can bring your site closer to the ideal.

Strive for simplicity and clarity

Simplicity and clarity can be called two whales, which should be based on any of your thoughts about creating or improving the site. Understand that Internet users do not like to think. Do not make them do it! Do not make me think – this is the first usability law for Steve Krug.

Visitors to the site will not be patience enough to achieve the desired effect. They will not even look for the best option for solving their problem. For them, the solution is either there or not (that is, it is difficult to find, understand, apply, etc., etc.) – and in this case they will immediately leave your site. It is important to realize that no potential client will come to your site to appreciate the beauty of its design, and even more so to unravel the principles of its work. Most often the user needs very specific information. As for the beautiful design, it is rather an auxiliary element. And the beauty of web design in its simplicity.

It is the principle of simplicity and clarity that the hierarchy of elements on your site should be subordinated. And the presence of any of the elements should be justified. The web page should not be cluttered. Do not load the user, he is unlikely to be grateful to you. An experienced designer will certainly tell you that free space is an excellent assistant in the perception of information.

You may also interested to read: How to open your online store?

Think through the schedule

The ease of perception is also facilitated by the graphical balance. It provides a sense of balance and stability, so important to any user. Thinking about the shape of the elements and their location, it is not superfluous to recall that objects that are close to each other are subconsciously perceived by the person as a group.

As for color solutions, it is useful to know that black and white colors are passive. It is better to use them in combination with bright, deep or fresh shades. The latter arouse energy and encourage action. At the stage of thinking through graphic design it is important not to overdo it. Use 2-3 colors. Do not overload the site with pictures. Images attract the attention of the user much faster than the text, but here you need to show some sensitivity.

Taking into account all of the above and skillfully using your knowledge, you will be able to control the user’s attention and direct it to the cherished goal.

Watch for the content

The wise owner of the site clearly understands that the information (that is, the content) is the goal of the user. Therefore, the quality of content should not be subject to any doubts. But now it’s not about that.

It is important to take into account the specifics of the perception of Internet users. The fact is that visitors to the site never read everything that is presented there. They do not read the information, they scan it, that is, they run through the eyes. And here it is important: on what will the attention of the user be delayed (and will it linger?). You are in a position to control this process. For this, there must be some “hooks” in the text (subplots, allocations, lists).

Thinking over the content, it is important to remember that when writing the text it is better to use the “pyramid principle”: the basic thoughts should be voiced at the beginning, and then decoded, argued and supplemented.

Let Users Freedom

All the functions and capabilities of your site should be in the user’s field of vision. It is important to understand that any visitor to the site wants everything to be under his control. Communication with your site should be pleasant for him. This also applies to situations where the link automatically opens in a new window or the user can not adjust its size. Remember, visitors of sites very much appreciate the freedom within the limits of interaction with your resource. Therefore, they should see their capabilities (this also applies to the “Back” button, which should take place on any page of your site).

Use marketing principles

As you know, business and marketing go hand in hand. You should remember this when creating your own website. Speaking about the features of graphic design, we have already touched on the topic of user attention management.

Now I want to say about the content side of this issue. One of the effective marketing models is the AIDA model, based on events that occur, or rather should occur with a potential client in case of success:

A – Attention

I – Interest

D – Desire

A – Action

So, the chain of events is this: Attention – Interest – Desire – Action. Your task: to lead the user through all 4 stages. That is, to attract his attention, then increase interest (by demonstrating the benefits of your product), then convince him that it is your product that is the best option (laying out your “trump cards”) and induce to action, that is, to make a purchase. In this regard, it should be noted that the situation is quite common when the user is already ready to perform the same action, but he is not given such an opportunity (it is difficult to find a phone or contacts, there is no order form or feedback, etc.). As for the arguments, do not use “empty” and loud slogans, try to operate on facts and demonstrate the benefits of your product on real examples.


In conclusion, I would like to note that for stable success it is necessary to constantly and regularly test your site. And to start such testing is already at the initial stage of creating the site.