Myths about advertising in the internet

advertising in the internet

Myth – It is better not to spend money on advertising, but to do “partisan marketing”. Partisan Marketing – low-budget ways of advertising and marketing, allowing you to effectively promote your product or service, attract new customers and increase your profits without investing or investing much.

Therefore, guerrilla marketing is also called “low-budget marketing” or “low-cost marketing.” There is no concept of “expensive” in those things that are not measured in money. Expensive can be a car, a house, etc.

Advertising can not be expensive, it either brings money, or takes them. One of the laws of advertising says: if you can not evaluate the effectiveness of advertising, then you spent money wasted. Many entrepreneurs are very fond of guerrilla marketing – nothing to spend on advertising, and at least somehow knock out a few buyers. Or hope for a word of mouth – cool, people themselves come! Word-of-mouth marketing is a free form of oral or written advertising, through which satisfied users tell other people why they like some product or service.

I do not know, not a single person who can predict the word of mouth, because it is impossible to manipulate your customers with mathematical precision. You do not understand whether you can hire a new employee or not, you can open a new office or not, there is always a fear that in the new month you will have nothing to cover expenses. But if you know the exact response from the funds invested in advertising, then you understand how much money you will receive in your advertising. This is the predictable normal business.

a) The market is not competitive,

b) The market can grow very well. I’ll tell you a story about the market of training services. Literally 7 years ago there were very few coaches, and they all worked on word of mouth. With the advent of infobusiness, more and more people began to enter this market, and more and more coaches who used to work with the old methods could not survive in this market. In the crisis, he mowed 75% of the corporate training market.

Myth – If the product is poorly sold, then it should be better advertised. This myth is created by advertising agencies. If you can not sell your product, then you can try to come up with another product, or try to come from a completely different angle. If you do not sell something, it does not mean that you have to spend a lot of your energy trying to sell something that is sold heavily. You do not need to invent any social missions for yourself and think that you are benefiting humanity, and your cross is engaged in this very thing.

Business is not a platform for heroism. Business is a fairly sober and pragmatic calculation. Everything works clearly – numbers, arithmetic – everything is calculated. If the product is not for sale, then think about how to bring out some related product or service. Perhaps this is exactly what the client needs. The most difficult thing is to first convince the client that he needs something, and then sell it to him. Go the other way – first ask the client what he needs, and then just give him what he needs.

You may also interested to read: First step for your Google AdWords campaign: Choose a GAP (Google Advertising Professional)

Myth – E-mailing is spam. Many people think that spam is any email. To avoid being considered a spammer, do it very simply: when a person subscribes to your newsletter, you should tell him directly that you will send useful materials and write on this topic. Specify the number of letters that you are going to send to him / her in a week. They will be surprised, and they will either finish or stay. Sometimes people will not like what you sell them, but if your newsletter is valuable and there really is something useful, they will read it. At the top of each letter, you must specify who you are and what newsletter you write. In this case, the person will initially understand who writes to him and what. The first letters must come every day. You need to introduce a person to yourself so that he does not forget what he subscribed to at all.

From 3 to 10 days is the period of solving the client’s problem. On average, after 7 days, he will do something: either to turn to competitors, or he will solve his problem himself, or even forget about it.

Myth – The site must be beautiful. Many people think that in order to sell the site, it should be beautiful. Sometimes I get to the firms to create sites. I start to look through a portfolio, and I see there excellent design decisions. You look, you admire, and you understand that there are no sales there. Attendance 10 people a day, there is no registration form and subscription, and there are no contacts. In the exact sciences there is such a thing: necessary, but sufficient. A beautiful design is good, but not necessary. The site must sell. If you work for the mass market, then, by going to a site in which a great emphasis is placed on design, the client thinks: “What a beautiful site! probably, they have expensive services. ” Sometimes you do not need to overestimate your audience, and give them a “sufficient” site. It happens that a site with one page without pictures is better than a site with pictures. If you already have a website,

There is such a thing that if you start to measure the result of athletes, then automatically the indicators are increased by 20%. Why? Because a person sees the result. While you do not see the result, you spend money back and forth, and you can not understand anything.

Therefore:

1) You do not need an individual website design with a complex engine,

2) Remember that the site should “sell”, rather than please your eyes,

3) One site is good, but three is better.

If you have one site, then create a few more! Try another design, another platform, other sources of traffic – and you’ll be surprised at the results of your experiments.