Semantic core of the site

Semantic core of the site

The semantic core of the site is the keywords (queries) that users use on the Internet to search for services, products and any other information that this site offers. For webmasters, this is an action plan to promote the resource.

Ideally, the semantic core of the site is created once, before you start optimizing and promoting.

Compiling the semantic core of the site

The semantic core of the site is usually compiled in several stages:

Select all kinds of words (phrases) suitable for the topic of the site. First you can limit 100 – 200 search queries. In order to know what kind of inquiries suits you, answer yourself to the question ” What do I want to dedicate my site to? ”

Expansion of the semantic kernel due to associative queries

It is necessary to weed out unsuitable words. Here you filter out those phrases by which you will not promote your site. There are usually more than half such words. Highly competitive inquiries are rejected, according to which the website does not make sense. Typically, it removes three words from five or more.

And lastly, this is the correct distribution of the list of search queries on the pages of the resource. It is recommended to leave highly competitive inquiries on the resource home page, the less competitive ones should be grouped according to the meaning and placed on other pages. To do this, create an Excel document and split the keywords into pages.

Selecting search queries and checking the frequency

The first thing to do is to collect as many as possible all kinds of queries on your topic that interest users on the web. There are two methods for this: Free and Paid. Of course, this can all be trusted by optimizer, but there is a possibility that you will be an incomplete semantic kernel. Many people use the database to collect key phrases, but with Key Collector it is much more convenient to collect requests from the Google statistics services.

You may also interested to read: Optimization of the website for search engines

If your resource is more important to Google, then focus on it, but also consider and analyze keywords from Google. It is also very important to collect a long tail of low frequency requests, for them you will get traffic much faster. You can use one more option, it is to learn the key phrases (words) from competitors and take advantage of them. At this stage, you simply collect as many key phrases (words) as possible on the topic of your resource, and then go on to the next stage – filtering.

Analysis of requests, removal of “dummy”

This phase is already easier, here you need to filter out the words of the dummy and those that are not related to the subject matter of the site. For example, you have delivery of meals in Brest, and other cities are on the list.

How to define empty queries.  Go to Google Adwords and enter the keyword: Analysis of search queries You see 881 impressions per month, but more precisely: Delete the dummies Now a completely different picture emerges. Maybe this is not the best example, but the main thing is that you understand the essence. There are a large number of key phrases for which sufficient traffic is seen, although in reality everything is missing there. That’s why we need to weed out such phrases.

Expansion of the semantic kernel

For example, if a person before (or after) how to type the query “delivery of lunches” prescribed in the search line another phrase (called one search session), then makes the assumption that these search phrases are somehow interrelated. If this relationship is observed in several people, then such associative queries are shown in the right column.

Such searches are sorted in the window in order of decreasing frequency of their input in conjunction with the main query this month (the frequency of their use in the search engine is shown). You need to use this information to expand the semantic core of your resource. Distribution of requests on pages After that it is necessary to distribute the keywords (phrases) collected by you on the pages of your site. Distribution is much easier when you do not have the pages.

Focus primarily on keywords in search queries and their frequency. With competition, you should do this: select the main page for one or two highly competitive inquiries. For medium-competitive or low-competitive queries, optimize the pages of sections and articles accordingly. If there is a semantic similarity in search queries, just collect the same phrases and define them in one group. When composing keywords to promote a resource, always use not only standard tools, but also creativity.

Combining non-standard and classic methods, you can quickly and easily create a semantic core of the site , choose the most optimal strategy for promotion and much faster to achieve success!