Tips for exchanging links

exchanging links

Building reference mass is one of the most important parts of website promotion. Links help to increase traffic, increase impressions and perhaps the most important thing is increasing the position in search engines.

There are a huge number of methods for obtaining links, and one of these popular methods is the exchange of links with thematic sites and blogs. With the correct approach to the exchange of links, you can achieve not small successes, especially for novice webmasters.

Here are the principles of exchanging links, which you need to remember, referring to site administrators with a request for exchanging links:

Clearly state your thoughts, in essence: If you offer link exchange, make sure that what you wrote is clear and understandable to the webmaster. Decide on what you offer in return and be brief. Of course, it will not be superfluous if you add a little of your own, but avoid long arguments, etc. I think it depends in part on who you write to. If you are writing to a large blogger who receives hundreds of letters daily, your letter should be as short and meaningful as possible. And if you write to a budding blogger, then you have freedom in communication.

Start with those you know: The best way to start an exchange is to contact the webmasters or people who have already heard something about you. I’ve always rejected requests for link exchanges, but I’ve always exchanged links with my friends. If you are a beginner webmaster, then for sure you do not have many friends involved in the same as you, so you should develop links with blogs that have the same subject matter as you.

Only those sites that are thematically similar to yours: Very often send letters with requests for the exchange of links with sites that are absolutely not similar on the subject. If I receive such emails, I immediately delete them. Therefore, focus on strictly themed sites and you will achieve results.

You may also interested to read: What should be the content for the website?

Choose blogs about similar in size: If you just started a blog, do not expect to receive a link from a more successful and developed site. It’s better to spend this time on blogs of your size and status and most likely you will get a bunch of answers.

Find out the name of the blogger or the site administrator: For bloggers who receive a huge number of letters every day, it will be more enjoyable if they are addressed by name, rather than by template. Not many people do this, so this gives your letter a more personal approach.

Do not write the letter in this way, as if it was sent to 1000 such webmasters: More chances to get a link make it look as personal as possible, and not a template query. Even just calling by name is already a big plus. At least occasionally make changes to the letter template, and that will look more human.

Always include a link to the site: It may seem obvious, but sometimes start a conversation with this: “Hi! I just started a new blog and I would like to know if you will exchange links with me? “. Of course, it’s good that it’s written briefly, but without a link to your site you will not even be answered. After all, a person does not know whom to exchange with.

Do not flirt: Remember that link exchange is a very good method of promotion, but just one of the methods. Do not waste your time sending letters, you should deal with the site as a whole.

Focus on the content: In addition to link exchange, there is a very good way to get natural links writing quality content. If you intend to exchange links with someone who does not want it, he will definitely go to your site and look at the material. If the content is qualitative and interesting you will make an exchange, if not, blame yourself. Good content will simplify the task of getting backlinks.